EVGA Terminates NVIDIA Partnership, Cites Disrespectful Treatment

EVGA Terminates NVIDIA Partnership, Cites Disrespectful Treatment

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EVGA has terminated its relationship with NVIDIA. EVGA will no longer be manufacturing video cards of any type, citing a souring relationship with NVIDIA as the cause (among other reasons that were minimized). EVGA will not be exploring relationships with AMD or Intel at this time, and the company will be downsizing imminently as it exits the video card market. Customers will still be covered by EVGA policies, but EVGA will no longer make RTX or other video cards. The company already made ~20 EVT samples of EVGA RTX 4090 FTW3 cards, but will not be moving to production and has killed all active projects pertaining to cards — including KINGPIN cards.

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NOTE/small correction: EVGA notified NVIDIA in June, not April. They had misstated the original timeline.

TIMESTAMPS

00:00 – Major Developments
01:23 – The Beginning or The End
03:07 – JUST THE FACTS
08:11 – EVGA’s Side of the Story
12:33 – EVGA’s Survival & Staff
16:52 – Conflicting Statements from EVGA
20:26 – Selling EVGA or Retiring Not an Option
23:36 – On Making AMD & Intel Cards
25:38 – What’s Next

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Host, Writing: Steve Burke
Video: Andrew Coleman

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40 Responses

  1. Gamers Nexus says:

    Support our field reporting and independent journalism on Patreon: http://www.patreon.com/gamersnexus
    Until 9/17/22, we are giving 10% of all GN store revenue to Cat Angels, a cat shelter non-profit we support local to us! Grab a 3D PC component coaster pack before they’re gone at https://store.gamersnexus.net/products/3d-coaster-pack-4-component-coasters
    NOTE/small correction: EVGA notified NVIDIA in June, not April. They had misstated the original timeline.

    • Matt T says:

      Damn good job breaking the story

    • Stevie Boitano says:

      Man, have used solely EVGA video cards since about 2015. I don’t remember what I had before them, but it was possibly a PNY card as I was pretty broke back in the early 2000s. Always felt EVGA had the highest quality per price cards on the market. ASUS seemed higher end, and the price reflected it, MSI was roughly middle and Gigabyte was kind of cheap stuff. Maybe things have changed, I’ve never bought any Zotac cards, they seem kind of cheap as well. I’m not a latest and greatest type, so hopefully my EVGA 3080Ti will last me a decent amount of time.

    • Arturo Tabera says:

      @frjfsiuojrsdug I guess their first step was to call Linus. Then the other aibs. For Jobs. Not Steve.

    • frjfsiuojrsdug says:

      So the real question is, what was it like for all those engineers hearing the news from GN? I mean, were they all like ‘Thanks Steve’ or did they take issue?

    • Arturo Tabera says:

      Linus will gladly take some EVGA employees for his Labs.

  2. Jays Tech Vault says:

    To be honest I am not surprised. Nvidia kept prices high during the GPU shortage and worked board partners to make themselves profit. It would seem that EVGA didn’t share in that profit. I also think that the 4000 series must not be a compelling offer with the GPU surplus now. EVGA might expect a large loss as they are facing now with their 3000 series GPU surplus.

  3. Dan Silvers says:

    One of my best memories as a game developer is being at PAX East 2013 with two brand new PC’s, neither of which would boot, but both of which had EVGA GTX 650’s inside and EVGA was our neighbor. I went over to their booth, explained the situation to them, and asked if they could help. Two guys at their booth came over and sprang into action, ripping our machines apart, finagling hardwire and BIOS settings, miraculously getting one to boot, and grabbing a 20′ HDMI cable from their toolbox to mirror one monitor onto the other. That show would have been a disaster without their help and I will never forget the effort they made to help out one tiny little indie team that just coincidentally had a couple of their cards running.

    Needless to say I’ve been brand-loyal to EVGA ever since for my graphics cards. This news physically hurts.

    • Swerving Lemon says:

      That’s the overwhelming vibe of PAX, as well.
      Unrelated:
      I watched Notch give away his booth instead of packing it away. They announced a “Steal from Mojang” contest and less than ten minutes later, Notch and Jeb were standing in an empty space where their booth had been, looking pleased that they didn’t have to pack up at show’s end.

    • AppleMac says:

      Wow, nice. The overwhelming sentiment is the hope they partner with AMD but my hope is they mend the fences and partner with both.

  4. Pixlminus says:

    I really hope EVGA really partners with AMD or INTEL,
    from the 500 series all the way up to their 30xx series, and many of their PSUs later, I really don’t want to see such a respected AIB partner just disappear from the market like this. Theres a reason I went EVGA with most of my purchases over any of the other AIB partners.

  5. Peter Feher says:

    EVGA was the only graphics card manufacturer whose warranties I trusted.

    • Timmy P says:

      Trust in the warranty is absurdly stupid. I trusted in the other cards because they were made so much better.

    • Canaeb says:

      They screwed me pretty bad when I was a college student. I sent in a written card registration (yikes, I’m that old…). When my card broke after 9 months or so, they told me I never registered my card on their online system that they had just started earlier that year. I told them that I had sent in the written forms, they responded with they don’t have any records of my paperwork… I never bought one of their products after that.

  6. Tom Henks says:

    This is a massive blow to the industry, EVGA were some of the best cards around. As much as I understand and support their decision to end their partnership with Nvidia, they should absolutely take the opportunity and work with Intel or AMD (or both) instead. It seems that Jensen didn’t really care about EVGA’s exit, but I’m sure that stance would change if EVGA were to make cards for Nvidia’s competitors instead.
    Another possibility for EVGA would be to make more than one motherboard for AMD’s upcoming CPUs, although given that those CPUs launch by the end of this month, if they don’t have such motherboards ready at this point then it’ll be too late and they’ll miss out on a huge amount of potential profit. Not everyone wants/needs/can afford the high-end motherboards designed for heavy overclocking, and I think making a solid mid-range motherboard that’s robust and has all the necessary features but none of the “fancy” optional features that most people can do without would greatly help secure EVGA’s place in the motherboard market.

    • Tom Henks says:

      @BikingChap and that’s perfectly fine, every consumer should have the option to choose the product they want. I’m just saying, as a company, EVGA should look for a partnership with AMD because not only can they make great use of their decades of experience in the GPU manufacturing market, but also they might be able to make more high-end custom products the way they want to if AMD isn’t as restrictive as Nvidia in this regard. Not to mention, if they started making a range of AMD motherboards now that AMD has quite a substantial market share in desktop CPUs that would also be a great way to move forward for EVGA.

    • BikingChap says:

      Why would it change? I run NVIDIA GPUs through choice, some are EVGA, some FE etc. Just because EVGA started making AMD boards wouldn’t make me want to use AMD silicon.

  7. LCTech says:

    That sucks. EVGA made great NVIDIA cards. Hate to see this.

    • Timmy P says:

      The only “great” cards came in the past several years. They were, by far, the worst card company from 400 series to 900 series because they skimped on quality parts. They were forced to change with the times, and here we are.

    • Anthony Lambert says:

      This.

    • Chewy V says:

      I literally just bought an evga 3080 ti xc3 ultra gaming, that came with a cooler smaller than my 1080ti. Needless to say, it basically cooked itself without even having a load on it, sent it back in less than 24 hrs, evga cards are garbage. Asus all the way babay

    • Thook says:

      @Chalice i got TUF 3080ti now, huge heat sinks much cooler than founders, thing a foot long and 3 in thick

    • adam says:

      @Budget King not really? The models I got were all very different and different generations… the 1080 ti was the hybrid water-cooled one and so far that was probably the best card out of all of them.. the 2070 was xc black so not the coolest and the zotac chugs energy and still gets a bit hot so I dunno.

  8. RathØX says:

    this is a big loss for the industry.

  9. Mick Miah says:

    I am really sad for Evga and its staff to hear this news. It is a real shame. I think that this also reflects how Nvid treats us as customers. I really hope that the staff can find alternative employment asap and that EVGA do as they say.

  10. Mattia_98 says:

    I’ve decided a while back that I won’t be buying Nvidia GPUs anymore because of their bad practices. This just reinforces my decision.

    • Batu - says:

      @BikingChap wrong mentality

    • BikingChap says:

      @Fireball it’s business, no manufacturer cares less. Pick the best product for your needs and don’t worry about it.

    • Fireball says:

      @BikingChap yes then dont give a fuck about anyone
      there partners or there consumers
      remember how they are slowing gpu production to start another gpu crisis for more money

    • BikingChap says:

      Really? One scalping partner can’t make millions out of GPUs currently and bails and that alone is the fault of the company that supplies there’s chips? Hmm.

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