How a melancholy egg yolk conquered Japan
Gudetama, explained
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Read Alex’s original article here: http://www.vox.com/2017/4/3/14685348/gudetama-sanrio-hello-kitty-explained
When you think about the cuteness culture in Japan, the word “kawaii” comes to mind. The word, which signals more of a childlike sense of cute, came about in the 70s and it’s been used globally ever since. And Sanrio, the company that created Hello Kitty, has built an empire around the “kawaii” culture. Cuteness is a reaction. In Japan, the kawaii culture and concept is often linked to the country’s post-WWII years. The idea is that, because of its trauma and defeat, the country leaned into its vulnerability. Decades later— Sanrio’s new face of kawaii is an egg yolk with depression, questioning life.
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Gudetama thicc
I bet a lot of people can relate to Gudetama because of his personality
MAAARZIAAAAA
I love these types of vox videos, instead of going totally political
i love me a depressed egg
I relate a lot to this melancholy egg yolk
Never nuke a country twice.
Northernlion voice: Henlo egg brother, squad up egg bois
Gudetama shares my ideals on life
Doing nothing.
Eggcellent video! Sorry, I know… that’s a really bad and overdone yolk… 🙁
*OMG I WANT TO SLAP THAT LITTLE YOLKS CUTE ASS SO MUCH RIGHT NOW* AM i a creep for saying that? :/
Have you ever looked at a comment and thought. ” Why didn’t I write that”?
Germany reacted a bit different to their losses in the world wars.
So he’s Japanese Eeyore, basically.
What if its sad because it knows it will be eaten eventually so it thinks life is meaningless, then on the last cartoon of it it is eaten lmao
Nuclear warfare, Syria, Disney, and an egg yolk with a cute butt all in one video. I love it.
i would expect to see this on vice not vox but ok im out!
Clearly Vox hasn’t heard about Pakalu Papito.
Consider revising title to: How a Melancholy Egg Yolk Conquered My Heart
Here before Gudetama becomes mainstream