Official Ram Trucks Super Bowl Commercial | Dr. Martin Luther King, Jr. | Built to Serve

Official Ram Trucks Super Bowl Commercial | Dr. Martin Luther King, Jr. | Built to Serve

In the spirit of Dr. Martin Luther King, Jr., Ram truck owners also believe in a life of serving others.

They serve because they’re driven by a higher calling. They serve because they feel a shared responsibility and commitment to their family and community. They serve because they’re men and women of their word. They serve because they know the world could use a little more kindness.

With legendary power, performance and dependability, we’re determined to work hard and play even harder, boldly forging ahead to get the job done.
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69 Responses

  1. Latamorr says:

    Just wondering but when did mlk say this

  2. Robert Howell says:

    At the end of the day it’s still built by chrysler..

  3. Lucille Coleman says:


  4. Pancho Villa says:

    Yeah… No

  5. jazbeck says:

    rethink this

  6. kaldaz says:

    Lol, MLK was anti-capitalist

    • Marty Kelley says:

      Or possibly like in Sweden, where it’s working out quite nicely.

    • renge99O9 says:

      Sure, MLK had a net worth of $250 thousand on the day he was killed, that’s $1.8 million in today’s money. The dude drove around in chauffeured cadillacs and town cars. Sounds just like Bernie “I have never held a real job in my life outside of political office” Sanders. Do as I say, not as I do. Vote for us or lose your free housing, food, health care, education blah blah blah. Sure sounds like slavery continued to me.

    • J_Jammer says:

      LOL, you are hating on a company that just spread MLK’s words for more to hear.

      Why is that bad that more hear his words?

    • xRJxi says:

      Felix P why do you think Venezuela is socialist? Just because they call themselves socialist? Seems kinda silly. Do some research and stop repeating Fox News talking points.

    • josh glor says:

      Sounds like someone needs a helicopter ride.

  7. m lamb says:

    For those keeping tabs, Ava DuVernay was not permitted to use MLK’s words for Selma, but GOD BLESS YOU DODGE YOU PILLARS OF PROGRESS

  8. TRIQ says:

    using mlkj to make money and sell cars..

    • ballparkpeanutsify says:

      I don’t think people shop for cars based on if MLK is in a commercial with them or not…….

    • the3leggedhorse says:

      it said at the beginning 50 years ago today these words were spoken. it’s for black history month. I think it was nice. they could have sold trucks without honoring MLK

  9. chrismas says:

    I love this ad. Listen to the words. Look at the actions of the people in the ad. Love it.

  10. Trigger says:

    Loved it. Commercial is more about his speech than “buy a ram”

  11. Anji123 Passion says:


  12. Christopher Enger says:

    All i heard was a speech that needs to be played a lot in this time and area. MLK was a great man in the way that we should learn from what he had to say back that. People need to look deeper into it the “a commercial selling trucks. It’s what is needed to be said in this madding time.

  13. mary mary says:

    I think I love this commercial so much because I love to hear MLK…what an amazing man. I wonder if this speech is EVER played and taught in public school? As far as the ‘commercial’…it was meant as a nod to black history month. and it was awesome. The truck was more of an after thought. The message was service.

  14. dan428 says:

    Wow people love to be offended, the purpose of the ad was to honor MLK and it gave a platform for everyone to hear the amazing speech on its anniversary and black history month

    • LaTory Harris says:

      MLK said to do literally the opposite of that this ad wants you to do which is to buy one of their trucks. This isn’t an honor to MLKs legacy. It is gross and disgusting amplified by the fact that it’s black history month.

    • AstreinW says:

      The purpose of ad is to sell things. Point.

    • Noah Honkanen says:

      I don’t think the ad is offensive, in a literal sense. It’s gross, tonedeaf, and in bad taste.

    • Al Mullen says:

      To get away with that they would have to leave out the branding and just have text from Dodge at the end.

  15. mwstriker98 says:

    When you use an Anti-capitalist to sell trucks

  16. thatonewhiteguy991 says:

    “[…] we are so often taken by advertisers. You know, those gentlemen of massive verbal persuasion. And they have a way of saying things to you that kind of gets you into buying […] In order to make your neighbors envious, you must drive this type of car. […] And you know, before you know it, you’re just buying that stuff. (Yes) That’s the way the advertisers do it.”

    -Quoted from the SAME SPEECH this commecial is quoting from.

    • Nick Armstrong says:

      You forgot the part where he called out Chrysler (the company that owns Dodge), by name.

    • Mz Lee says:

      thatonewhiteguy991 👏👏👏

    • 2 Blonde Swans says:

      …I got a letter the other day, and it was a new magazine coming out. And it opened up, “Dear Dr. King: As you know, you are on many mailing lists. And you are categorized as highly intelligent, progressive, a lover of the arts and the sciences, and I know you will want to read what I have to say.” Of course I did. After you said all of that and explained me so exactly, of course I wanted to read it. [laughter]

      But very seriously, it goes through life; the drum major instinct is real. (Yes) And you know what else it causes to happen? It often causes us to live above our means. (Make it plain) It’s nothing but the drum major instinct. Do you ever see people buy cars that they can’t even begin to buy in terms of their income? (Amen) [laughter] You’ve seen people riding around in Cadillacs and Chryslers who don’t earn enough to have a good T-Model Ford. (Make it plain) But it feeds a repressed ego.

      You know, economists tell us that your automobile should not cost more than half of your annual income. So if you make an income of five thousand dollars, your car shouldn’t cost more than about twenty-five hundred. That’s just good economics. And if it’s a family of two, and both members of the family make ten thousand dollars, they would have to make out with one car. That would be good economics, although it’s often inconvenient. But so often, haven’t you seen people making five thousand dollars a year and driving a car that costs six thousand? And they wonder why their ends never meet. [laughter] That’s a fact.

  17. Our Traveling Tribe says:

    Great ad! Guess the haters are too busy serving their own little self-bubble of emotions to be inspired by the message and get out there and do even more.

  18. Kam says:

    Here before comments are disable.

  19. Clay Octane says:

    I get why people are upset, like I understand the reasoning but the key here is not to miss the message that’s still being spread; and not to miss the fact that someone is still trying to spread it

  20. Relinquish says:

    MLK died for this. he did not leave us in vain.. this is what he wouldve wanted… hes smiling down on us right now. this is what he stood for. a dodge ram.

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