The Mill has created The Mill BLACKBIRD, the first fully adjustable car rig that creates photoreal CG cars – it’s a car rig that can be shot at any time, in any location, without the need to rely on a physical car. Created in collaboration with JemFX, Performance Filmworks and Keslow, Mill Blackbird inspires and expands creative opportunities, offering a truly flexible production tool without sacrificing any quality or direction. Learn more:

Follow @Millchannel on Twitter, Facebook & Instagram for more updates.

You may also like...

20 Responses

  1. Gabriel Smith says:

    That’s cool

  2. TheSeeohbewhy says:

    how about just use the f****** real car damn people make so much more
    complicated than it needs to be

  3. Creepopolous says:

    Is there not any vehicle named *Blackbird* that isn’t amazing?

  4. MusicandGamesandStuf says:

    Just show me the fucking original car. If you aren’t going to bother to
    shoot footage for the current year why should i buy the car?

  5. NVR guru says:

    It scares me that so many people in the comments section do not understand
    the concept of “simulating”

  6. Sky Vins says:


  7. Bryan Liang says:

    If I have sex with it in VR, would it feel like a real car?

  8. Gabriel Perez says:

    great invention

  9. Mark Nava says:

    Car Company Board Meeting:

    CEO-“Hm…lets see, for the commercial, should we get a working version of
    the car we’re going to sell to actual people looking for a working car, and
    charge it to our own company pretty much rendering it to no cost for the

    Idiot-“Nah, I think we should buy ourselves an entirely new rig that
    pretends to be one of our own REAL cars, and we could also spend tens of
    thousands of dollars to make that fake rig look like an expensive CGI
    version of our car!”

    CEO-“You’re a fucking genius!”

  10. Den Nik says:

    0:24 Toyota Celica RIP :(

  11. Josh Russell says:

    I’ve always hated the word “clients”… because of how vague it is (and is
    generally used). Anonymity. Hollywood or not, it sounds sinister. imo lol.
    Anyways, this right here is the clear posterchild of why all vehicle ads
    and marketing go right past me, and hopefully most of us. It’s bs and we
    know it’s bs.

  12. wulf arrow says:

    we need the blackbird in gta v

  13. Asian Guy says:

    This guy lowkey spilled the car commercials secrets

  14. bn2mar2div2 says:

    Commercials for comercial makers?

  15. HeyItsRye says:

    I dated a girl who advertised to me she had DD’s, I soon found out they
    where C’s.. Sued the bitch for false advertising!

  16. WitherMusic says:

    welcome to the new world order boys, it will continue to go down hill from

  17. NikoPrimitif says:

    wow, I love technology! AMAZING!

  18. SeemsLegal says:

    Why not use the ACTUAL car they are trying to sell? I don’t get it

  19. Justin Tan says:

    For those commenting on the “fakeness” of this, let me remind you car ads
    aren’t supposed to show you the performance of the car, just the
    appearance. Consumers aren’t ignorant enough to buy cars based on how ads
    portray them. this is an awesome innovation that can save time and money.

  20. Nacht Schreck says:

    Too much. Not cool at all.