Why Britain Sucks At Product Placement

Why Britain Sucks At Product Placement

Britain has some of the strongest product placement rules in the world – and it means YouTube vloggers have to declare their advertising before you click on the video. Why? And what did it mean for our version of The Price is Right?

Thank you to Rob (http://twitter.com/readwriteerase) for stepping in as camera operator at the very last moment, despite the terrible weather and his being a bit ill!

SEE MORE OVER ON THE PARK BENCH: 18 minutes of Matt and Tom talking about the economics of YouTube, and why there isn’t a Patreon link here: https://youtu.be/w04WmOzK4UY

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20 Responses

  1. sammeo says:

    How do you show transformers I’m UK

  2. HighWarlordJC says:

    I wish American television had British advert rules.

  3. Thomas Smith says:

    Britain and strong laws? What a surprise…

  4. Aaron Lee (Azzamacazza) says:

    Boy, I sure could go for a [insert product name here]!

  5. Eehanog says:

    I just gained a whole lot of respect for Britain. Bravo, I say.

  6. 56therealLT says:

    This is why when people say other places have the same freedoms as America
    I laugh

  7. daniel austin says:

    you were at Alexandra palace? i wish you had told me i live right near

  8. Charter Jacobson says:

    Good, I hate being advertised at. It would be nice to have some warning
    before that happens.

  9. Flatchlenter says:

    Loved the bit at the end about accepting product placement

  10. armoredp says:

    Wait? This is why it sucks? That’s actually awesome!

  11. cathy2000 says:

    British the price is right contestant: but I don’t want a baby half cherry
    half apple pie!
    #mixture of cherry and apple pie is really really gross.

  12. sinecurve9999 says:

    The legal ambiguity associated with an international medium such as Youtube
    makes me suspicious that this was a deliberate attempt on the part of
    Mondelez UK marketing division designed to provoke such a reaction. Oreo
    brand name is now infamous albeit temporarily. In marketing, any press is
    good press. A free mention in a publication, such as The Guardian, is worth
    its weight in gold.

  13. iN00bT00ber says:

    What a great video! I’m looking forward to your next Oreo!

  14. American Patriot says:

    britain is our lap dog

  15. Adahop says:

    The few times that I’ve done giveaways involving games that were provided
    to me by the developers, I’ve been too excited to not immediately mention
    who provided the games. Sponsored content that attempts to masquerade as
    unpaid opinions is the worst type of sponsored content. People have mouths
    to feed and I understand that – just be honest about where your money’s
    coming from. :)

  16. Ted Kord says:

    I don’t see why this is a problem. Ads and content should be separate,
    shouldn’t they?

  17. mrcake1234567 says:

    this video is exploding over the internet

  18. InsanisJean says:

    Well… that’s cool

  19. Aziraphale686 says:

    Great stuff as always. More longer videos please!

  20. Blast says:

    Hahah laughed at the bit at the very end