Zulu Alpha Kilo – Spec

Zulu Alpha Kilo – Spec

Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Art Director: Guilherme Bermejo
Writer: Nick Doerr
Agency Producer: Tara Handley
Production House: Zulubot
Director: Zak Mroueh
Producers: Tara Handley, Daniel Kaplan
Director of Photography: Albert Huh
Casting Director: Shasta Lutz
Post, Editing, Music Company: Zulubot
Editor: Mike Headford
Colorist, Transfer: Roslyn Di Sisto
Producer: Tara Handley
Music : Asche and Spencer
Engineer: Stephen Stepanic

You may also like...

20 Responses

  1. David Comdico says:

    Nailed it.

  2. James Drake says:


  3. Sean Howard says:

    It is interesting that everyone is talking about marketing and
    illustration. However, the US government does this with all military
    contracts. An RFP is given, then companies work on a bid and technical
    package to explain the options (often for free). Then the government will
    award based on cost estimate and technical design.

  4. 777Skeptic says:

    Also see:
    Harlan Eillison — Pay the Writer
    The Vendor Client Relationship

  5. Raymond McCarthy Bergeron says:

    Saddly can very much empathize with this. Glad to see someone has
    empathized with me.

  6. Trish DeDamos says:

    Nailed it, for all service industry related companies. Photographers,
    travel agencies, designers…etc. If a customer wants your years of
    education, experience and knowledge they should expect to pay for it.

  7. Fuz Capp says:

    Bet they made this ad for free … (just on spec, of course …)

  8. ruben chavez says:

    this is bs, I like working for free

  9. Sasataf says:

    I love the message…I don’t think some of the samples illustrated it so
    well however.

  10. EM13Gaming says:

    But, but, but.. don’t you want to build your portfolio while we profit off
    your work? 🙂 I know all this way too well..

  11. GreyFang9 says:


    I also like Harlon Ellison’s thoughts on the matter and I’ll paraphrase: *”F*ck
    you, **pay me**. …Cross my palm with the silver.”*

  12. NotCroutons says:

    What does spec actually mean? Is it short for something?

  13. Nathan Walker says:

    My fuckin sides holy shit

  14. Peter Grenader says:

    PERFECT answer to the fucks that upload music they don’t own here. THANK

  15. soulure says:

    Did all these people appear in your video for free?

  16. Rich Edwards says:

    Yep, you win the best internet video of the day. *slow clap*

  17. Steamy Weasel Productions says:

    Word up

  18. CCAYCO: Artwork by Christopher Cayco says:

    “I’m going to start providing my services day one, so you have to start
    paying day one… that’s just how businesses work”

    Absolutely. All of this.

  19. G.R. Kotsovos says:

    Thank you for speaking up for us.

  20. Shahan K. Bedrosian says:

    the reason this happens in all creative fields is because unlike food
    business, architecture, or image framing (or whatever that guy does) the
    services we do (creatives) don’t produce a physical object that people can
    keep and touch… that’s why most people feel not obligated to pay for it,
    they are wired they are not doing it to make you feel sad/angry