Do You Need a $400 Juicer?

Do You Need a $400 Juicer?

One of the most lavishly funded gadget startups in Silicon Valley last year was Juicero Inc. It makes a juice machine. The device transforms single-serving packets of finely chopped fruits and vegetables into liquid freshness. But is it worth $399?

Video by David Nicholson, Henry Baker


Like this video? Subscribe to Bloomberg on YouTube:

Bloomberg is the First Word in business news, delivering breaking news & analysis, up-to-the-minute market data, features, profiles and more:
Connect with us on…

You may also like...

20 Responses

  1. Ten Thousand Method says:

    uh oh, Juicero buyers got scammed…

  2. Harmony Knight says:

    Not a juicer, if it doesn’t juice? Lol

  3. Конечно Вася TV says:

    I had a $350 juicer and it was actually making juice from various fruit and vegetables ,but that thing in the video is total ripoff for idiots …$400? :))Get real…$30 that is the price for that useless crap..

  4. kibb Kibbie says:

    700 then 400 dollars to do something you do just as easy with your bare hands

  5. Miguel Magsaysay says:

    casey neistat have machine like that

  6. mfmf100 says:

    Why am I buying pre-packaged packs for my juicer anyway? Why don’t I just buy juice then?

  7. Mac Chew says:

    People, you being scammed.

    Never underestimate the hand power of ladies, what is four tonnes of pressure, Hell hath no fury like a woman scorned.

  8. Janice Bedford says:

    Make it look like and Apple product, put in that xylophone music from that kevin spacey movie and people will buy anything.

  9. Mr. Marmot says:

    what is the purpose of a “juicer” if you can only use the fruit from the company ? and later can be used WITHOUT the juicer….

  10. Deathshead419 says:

    So it’s $400 machine that squeezes a $8 Capri-sun pouch into a cup.

    …and google invested $120 million into this piece of shit. Fucking-Christ.

  11. SADoctorNick says:


  12. Manny Echaluce says:

    Eat the fruit instead and get the fiber 😀

  13. matthias says:

    There is an aisle in your grocery store that sells bottled juice. Hell, there are probably two of them.

  14. OneBagTravel says:

    Hey everyone, I just thought of a brilliant idea for tooth paste tubes, pls give me money.

  15. André Ikeda says:

    Amazing business model. Step 1) put juice in a bag. Step 2) sell juice. Step 3) charge $400 for a machine to take the juice out of the bag. Bonus Step) Put wi-fi and the machine, you are now entitled to silicon valley valuations.

  16. TeKaMOTO says:

    People actually fall for this BS? 😀

  17. Edward Limney says:

    I’d rather just by some cocaine for $400?

  18. says:

    thats not fresh juice its frozen…

  19. Voxel Lab says:

    oh great two more things for the land fill. The empty juice bag and the juicer after one use.

  20. uppermostking02 says:

    and I could do the same thing for under 50 bucks amazing

Leave a Reply

Your email address will not be published. Required fields are marked *