People are accusing this Dove ad of being racist

People are accusing this Dove ad of being racist

Dove is the latest marketer to find itself in hot water, after it ran what many see as a racist ad on Facebook last week.

The beauty brand posted a 3-second video on its US Facebook page on Friday, showing a black woman removing her top to reveal a smiling white woman underneath. On Saturday, the brand said that it had removed the clip in a tweet, and also apologized.

While the Unilever brand is hardly the first to find itself embroiled in a public relations crisis this year, Dove is likely to take a bigger hit to its brand than others, including Pepsi (which was hammered earlier this year for a Kendall Jenner-starring ad), say experts.

That is because the Dove ad isn’t just tone-deaf. More problematic is that the ad’s message seem to stands staunchly against everything that the company’s much-praised, pro-female marketing has stood for over the past decade.

Dove responded to Business Insider’s request for comment, saying that the short video was intended to convey that Dove Body Wash is for every woman and be a celebration of diversity, “but we got it wrong.” The brand also said the video “did not represent the diversity of real beauty, which is something Dove is passionate about and is core to our beliefs” and that it was “re-evaluating our internal processes for creating and approving content to prevent us making this type of mistake in future.”

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20 Responses

  1. BroadswordMedia says:

    Really stupid thing to complain about. I see that people are interpreting the ad as saying black people are dirty and white people are clean, but that probably wasn’t the intention.

  2. Cook Daddy says:

    Jesus Christ. The left has embraced cultural Marxism hook, line, and sinker, haven’t they? These morons are going to destroy the West if we let them.

  3. freshlimejuice says:

    So if the white woman takes her shirt off and ‘turns’ into the black woman then its not considered racist? This is getting too ridiculous.

  4. Madao Uchiha says:

    Look how she throws the shirt away. She did it more aggressively than the other

  5. cebass879 says:

    No one is calling it racist, just the media.

  6. Alex James says:

    👎🏽👎🏽👎🏽😒🚫 Another video which isn’t trending but youtube is pushing the race war trying to make everyone hate each other!!! Didn’t see any bing wrong with the video why don’t you idiots post good things humans are doing that way people will start getting along. This shit got to stop!!! Stop with this race propagandas youtube

  7. Trevor Ferguson says:

    Just realized I don’t have a face palm emoji 😒

  8. Glenn Nesmith says:

    I’m black and I’m not offended! I think people reach to much! Everything is not racists 😳 I love Dove… I will continue to buy❤️

  9. Erik TM says:

    No ones calling it racist besides a couple over sensitive people lol chill

  10. k-roc the ruler says:

    This is not racist. I am a black woman who didn’t find the “hidden racisim” in ths.

  11. Lonzo Ball says:

    Do u guys get what’s going on….? In the 19th and I think early 20th century their were drawings of white ppl cleaning up black ppl and the black ppl turning white…….

  12. YouArookie2Me says:

    Uhh they had a brown woman after the white one….not racist imo

  13. Lern Whoreggy says:

    Wait, I don’t get it?! Please someone explain cus boi all I see is a woman taking off her shirt and she changes skin color, how is that racist?

  14. Nathaniel Query says:

    Oh fuck anyone who found this racist. It seems to me to be a we’re all one people kinda thing a la Michael Jackson’s Black or White video. Enough with the snowflake bullshit and stop giving liberals a bad name.

  15. Matt Osler says:

    You know who complains about stuff like this? People with absolutely nothing better to do.

  16. Faith M. says:

    No one noticed the red head… I mean the red haired Caucasian turn into a brunette haired Caucasian?

  17. Jaden says:

    This wasn’t racist. They were showing dove is for all races

  18. Jennifer Lee says:

    ????? I don’t see the problem

  19. Xcho says:

    People out there starving and the ice caps are melting but oh no this one black chick turned into white in a commercial so it’s riot time. People who got mad over this are retarded and shouldn’t have access to the internet.

  20. APARAJITH C says:

    These ads are pretty common in India lol

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